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Local Business Owner Donates Mask Holders to Essential Workers

Tara Martin, Marketing Manager
Rockingham County Economic Development, Small Business & Tourism
Local Business Owner Donates Mask Holders to Essential Workers
Rockingham County, NC (April 14, 2020) – Clif Messick, owner of Cold War Concealment of Stoneville, recently donated close to 100 mask holders to essential workers in Rockingham County as well as New York, New Jersey, and Kentucky.
After several conversations with acquaintances in the medical field, Messick learned of the pain and discomfort they were experiencing due to the prolonged wear of N95 and other medical masks. As a business owner and product developer, he quickly turned to supplies on hand that could help.  With a little research and a few prototypes, he developed a mask holder that would hold medical masks in place while protecting the ears of the wearer.
Messick has donated several mask holders to local law enforcement agencies, including Madison Police Department, Mayodan Police Department, and Rockingham County Sheriff’s Department, local dealerships, and even local healthcare facilities. Messick notes that thus far everyone is loving them.
“I am just so grateful for the incredible work our essential workers are doing during this unsettling time,” Messick states. “It humbles me to know that I can provide a tool that can help make their job a little easier and a little less painful.”
Cold War Concealment began operations in 2018 in Stoneville, N.C. They make handcrafted firearm holders and other related gear. Messick started the business to meet his own need at the time and found he enjoyed providing a quality product to others as well.
For more information or questions, please contact Tara Martin, Economic Development Marketing Manager at

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